Growth retainer · a worked example
R 200 000 spent with nothing to show. Four months later, it was back.
A trade business had put R 200 000 into a website, boosted posts and an agency that sent monthly reports and no customers. They moved to a R 20 000-a-month retainer: site, Google, ads, social and content run as one plan, measured on enquiries and jobs won. Step through the months.
New business won, running total
Retainer paid, running total
The R 200 000 already spent
R 200 000
Month 4 · Compound
The R 200 000 is back.
Ranking pages, steady reviews and tuned ads now feed each other. By the end of month four the new business won passes everything the owner had spent before, on R 80 000 of retainer.
Monthly reportBudget reviewNext quarter plan
Retainer paid so farR 80 000
New business so farR 213 000
Past the R 200 000 already spent+ R 13 000
This is an illustrative example built on round numbers, not a client result. Your figures depend on your trade, your area and what a job is worth to you. When a client lets us publish real numbers, they replace this.
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